From Manuscript to Book: a route map to get you thereby Jade
Recently I was asked a very good question, and took the opportunity to answer it in my blog, where the original post lives here. Lately, for a variety of reasons, I'm thinking analytically about the process of publishing, something I haven't done in years -- and this was the meat and potatoes of the question put to me, which was this: So if you're just finishing a book, you might want to bounce it off a couple of reliable "beta readers" before sending it to a professional editor, to get some perspective. The better the work is before you send it in, the better your chances of selling it. And if you intend to self publish, and will be using a pro editor to polish the work, the better it is before you hand it over, the less work the editor will need to do. Most of us work "on the clock," so this makes excellent financial sense. Proofread till you think you're done. Then proof some more. Recruit your friends and relatives to proof for you. As a last resort, high a freelance editor or "proofie" to look at the work when it's as good as you can get it. They'll charge a fee, so make sure the work is very good before you send it off. A freelance can either heavily correct four pages per hour, or triple-check 25 pages an hour. If the manuscript is problematical when you hand it to an editor, it could cost you a lot of money to get it up to speed... If you do have to hit the books ... don't worry. It's all part of the process. Every writer, bar none, has to go through this. You'll get through it too, and you can enjoy the journey. The bottom line will be the same: you'll become a good writer who's ready to go pro. It'll soon be time to submit your work to an editor -- or, time to go idie, if you've caught the DIY bug. And let me assure you right here, there is nothing wrong with going indie! It can be a lot of fun, and if you do it right, it can be lucrative, too. The only thing readers demand of you is complete professionalism, so you'll need to gird your loins and give them what the want: 1) a top-notch story. 2) Good writing skills. 3) "Proper" book packaging. 4) A lovely cover that will catch their eyes in a catalog. (The eye-catching cover is essential, because if you don't catch the eye in the catalog, readers won't even be looking at your sample chapter.) You might think packaging starts with the cover ... and you'd be dead wrong. Your first question needs to be this: "Who'll be reading this book, and what will they be reading it on?" It's true to say that about 75% of your readers will be reading on a Kindle! So you can let Kindle worry about packaging the product. Make sure you get the "front matter" right, and do a top-notch html file for upload to them, and they'll take care of the rest. But if you only release through Kindle, you're losing twenty out of every potential hundred bucks. It's worth going the extra distance and producing at least two other file formats: epub and pdf. So here's a tip: don't get too cheap. Spend forty or fifty bucks or so, and get a proper program to make proper epubs. Play a hunch, and guess that there's going to be gajillions of readers like me in the future, who're more and more predisposed to using only epubs because pdfs are just too much hassle ... and we love to read on our phones. So long as you have a program to make the epub for you, you have no problems. The file will be fully professional -- which is what readers demand. If you try to use one of the online "converters" ... well, they're free. That's about all you can say for them. The product? Crap. Sorry, guys. There are artists out there everywhere, and a lot of them are very, very good indeed. The only thing you need to make sure is how much they're going to charge, and if their work is what you want/need. As a hint, or tip, don't pay an arm and a leg, because there are artists who'll deliver fantastic stuff for under $50 -- even under $40; and if you'll take an "off the peg" or "ready to go" piece of work, you can get out of this particular wood for under $30! A red hot tip? Unless you're as sure of your artistic skills as you are of your grammatical skills, don't try to do the cover yourself. Its another of those instances where getting too cheap will hurt you in the long run, because ... well, now you're tickling the wonderful world of marketing books, where having a great cover is one of the concrete ground rules. I'm only going to say a quick few words about marketing books, because this wasn't part of the original question! The original question was about what goes into getting a book from the submission copy to the point of release, but What Happens Next is an even bigger story. For instance, it's easy to whack your book onto Kindle, but here you are now, with a fantastic epub and pdf ... what next? You'll need a website and/or blog to sell them. You'll also need a file server to deliver the books and track sales, and pay you. Good news: anyone with PayPal can get a Payloadz account, and this answers almost every question you have about file serving and tracking, in one hit. A website? Well, give some serious thought to using a Blogger blog! Whack your "buy" buttons into the margins as "gadgets," and run your blurbs and covers in the posts. Umm ... duh. It's free, it's easy, it's fast. But what about getting into those other stores, like Apple iBooks, and B&N Nook, and Kobo, Sony, and so forth? Well, up to very recently I'd have had to say that Smashwords was the best way to go. They're an aggregator, or accumulator -- meaning, they take in books at one end from writers and indie publishers, and they hose them into the big online stores, like the aforementioned. But... It is nooooo secret that Smashwords can, and does, drive saints to drink. There's a thing the boss, Mark Coker, calls the 'meatgrinder.' I've had reason to call it 'the sausage machine,' because it can make you feel like you've been through a garbage grinder yourself. It's the conversion engine at the heart of Smashwords that takes in the trim, spruce .doc file you submit and (theoretically) converts it into html, pdf, epub, mobi and so forth. When it works, it's a dream. But it doesn't always work, and when it doesn't, you get error messages about things that don't actually need fixing ... a book can wind up 'caught in the machinery' for months. Mel Keegan's Flashpoint was caught that way. It went into the big online stores (other than Kindle) four months late, and there was not one thing we could do to get around this. In all fairness, I'll admit that 80% of the time the Smashwords engine works just fine. But when it chooses to hiccup (or barf, as Dave says), it's the most infuriating process in the world. And it turns out, you have an option. Read on! Lately, Lulu has branched out into ebooks. Not only that, but Lulu will put you into a lot of the same stores that Smashwords reaches ... moreover, somehow (and I have no idea why), the sales at Nook and so forth tend to be a leeeetle but better via Lulu than via Smashwords. But here's the big thing: the process of getting to Nook and iBooks via Lulu is very, very easy. You send them a pdf and they do the rest. There's only small downside: the epub file will have unjustified text. Before you have the heebie-jeebies about this (too late, right?) it's a good idea to do some research not only into the devices people will be using to read, but also into the software they'll be reading in. One of the most popular epub readers -- free and downloaded hundreds of thousands of times -- is known as Moon Reader. And no matter how brilliant your epub is, Moon Reader will not display justified text. So, before you ditch Lulu as an avenue to get you easily, painlessly, into the ebook stores, think about the number of people who're reading on Moon Reader. Ahhh....so. Now that you have have your stock and distribution figured out, you're ready to start marketing ... and you'll be asking, "How do I sell books?" That really is another question, and not one I'm going to tackle here, because it's way outside the scope of the original question. However, Mel Keegan has written a fantastic article on this subject, which is being posted to the wiki right after I post this one. Over to MK to continue this topic with Finding Customers, Making Stales. So ... how long does it take to go from Finished Book, to In-store and Earning? This depends on how much editing you need to go through, how long the book is, how many proofreads you can organize, how exacting you'll be with the cover art, and if you go smoothly through the process of upload to the engines which get you into the stores. Kindle takes just a couple of days to get a book into the catalog ... on the other end of the scale, if you decide to publish in paperback too, you'll need to format everything, then order a physical proof for delivery by mail, give it the OK, or correct it and go to another proof, and so forth. Paperbacks are a different animal, and a complex (potentially expensive) one, which certainly helps to account for why the vast majority of publishing these days concerns ebooks! If you can organize reliable editing and proofreading, and you know what you're doing with the software, you can get through a normal-length book in a month or so. That's a book of something like 80-100,000 words. Longer books simply take more time. An artist should be able to deliver a finished work in anything from a few days to a week, depending on what complexity you're asking for. Then, entry to the Kindle catalog takes a couple of days, and getting to B&N, iBooks et al via an aggregator can take from a few days to a few weeks. Hope this has been useful! |