The Media Works shows how to tap into the power of the media and the How, What, Why and When of writing press releases and organising publicity.

This comprehensive book covers speech writing, voice training for interviews, publicity campaigns and even publicity stunts.

Do you know the type of image you project?
Do you know how to control your body language?
How to look good for the camera?
What you should wear for a photograph?

The Media Works is a manual on harnessing the power of the media.